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FMCG flavours: Better volumes, double-digit volume growth in '24
![IndiaTimes]()
Sunday, 24 December 2023
The FMCG industry in India is expecting a double-digit volume-led growth in 2024, thanks to diverse catalysts such as an uptick in rural demand, higher volumes, and favorable commodity prices. Despite the challenges faced in 2023, including weaker festive demand and rainfall deficit affecting rural growth, the industry is optimistic about a better year ahead. FMCG players are focusing on innovation, premiumization, and expanding rural distribution. They also anticipate increased profit margins, branding investments, promotional schemes, and dividend payouts.
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Sunday, 24 December 2023
