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Nokia apologizes for faked Lumia 920 smartphone ad - but here's why you should buy one

Monday, 10 September 2012

Nokia apologizes for faked Lumia 920 smartphone ad - but here's why you should buy oneby

Nokia is set to carry out an ethical review of why it use fake imagery to promote its new Lumia 920 smartphone - but here is a look at why you should buy one when it comes out

NEW YORK -- Nokia offered an apology after it was revealed that the Finnish telecoms company had used faked imagery in its promotional advert for the forthcoming Lumia 920 smartphone.

PureView Camera
One of the main features promoted in the ad was the PureView Camera, which sports optical image stabilization technology designed to counteract a shake while recording photos or videos.

However, Nokia's attempt to highlight the PureView Camera strengths backfired when several independent blogs revealed that the video footage was actually shot using a camera crew, external lighting and a professional video camera, rather than the PurView camera on the smartphone.

Simulated view
Nokia has since apologized for not disclosing that the footage wasn't a PureView recording, and explained that it had to resort to simulation as the actual Lumia 920 devices had not been available at the time of ad production.

The company also clarified that other pieces of the marketing material, including still photography, had also been "simulated" rather than shot with the new smartphone.

Why to buy a Lumia 920 anyway
Despite these apparent setbacks to Nokia's credibility, the latest smartphone in its Lumia range is certainly worth a closer look. Sporting the Windows Phone 8 operating system, the phone is powered by a dual-core processor and features a 4.5-inch 720p ClearBlack display.

The PureView camera technology in combination with a larger-dimensioned 8 MPixel sensor captures "five to ten times" the amount of light of any competing smartphone camera, according to Nokia. Floating optics provide image stabilization, and removing much of the image shake which manifests itself in other smartphone models.

Other features
Other perks include wireless charging, 4G connectivity, a sleek design and the much-acclaimed Nokia Maps which work both online and offline and includes voice guided turn-by-turn navigation.

Last but not least, there is the Nokia City Lens application which uses the camera viewfinder to provide an augmented reality overlay view of places of interest.

Lumia 920 availability
The official release date of Windows Phone 8 is expected to be October 29, three days after official release date of Microsoft Windows 8.

Image credit: Nokia
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