On 7 October 2023, Noa Argamani, an Israeli woman, was abducted by Hamas during the Re'im music festival massacre, part of the 2023 Hamas attack on Israel. In one of the first Hamas videos released of the massacre, she was seen being taken away on a motorcycle as she yelled, "Don't kill me!" Her arms were outstretched toward her boyfriend Avinatan Or, who was also kidnapped. The footage of her kidnapping became a symbol of the hostage crisis and led to Argamani being described as "the face of the Nova music festival hostages".