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Sportswashing

Practice of using sports to improve a tarnished reputation

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Sportswashing: Practice of using sports to improve a tarnished reputation
Sportswashing is a term used to describe the practice of nations, individuals, groups, corporations, or the government using sports to improve reputations tarnished by wrongdoing. A form of propaganda, sportswashing can be accomplished through hosting sporting events, purchasing or sponsoring sporting teams, or participating in a sport.

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