V-Day is a global activist movement to end violence against women and girls started by author, playwright and activist Eve Ensler. V-Day began on February 14, 1998, when the very first V-Day benefit performance of Ensler's play The Vagina Monologues took place in NYC, raising over $250k for local anti-violence groups. V-Day was formed and became a 501(c)(3) organization with a mission to raise funds and awareness to end violence against all women and girls. Through V-Day, activists stage royalty free, benefit performances of The Vagina Monologues "to fund local programs, support safe houses, rape crisis centers, and domestic violence shelters, change laws to protect women and girls, and educate local communities to raise awareness and change social attitudes toward violence against women" during the month February, with most of the benefit productions taking place on or about February 14. Ensler has been quoted as saying that it was women's reactions to the play that inspired her and her colleagues to launch V-Day. The 'V' in V-Day stands for Victory, Valentine and Vagina.