Direct Line

British insurance company

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Direct Line is an insurance company based in Bromley, England. Founded in 1985, as the country's first direct car insurance company, it has since expanded to offer a range of general insurance products. Its policies are underwritten by the regulated subsidiary UK Insurance Limited, and it is owned by the Direct Line Group.

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Aviva agrees to buy Direct Line for £3.7bn Aviva has agreed a deal to buy rival company Direct Line for £3.7bn ahead of a Christmas Day deadline. Sky News - Published on December 23, 2024
Direct Line to cut 550 jobs Direct Line has revealed a cost-cutting plan that is expected to lead to 550 job losses. Sky News - Published on November 11, 2024
Direct Line to pay £30m to customers overcharged when renewing car or home insurance Direct Line is set to pay £30m in compensation to customers who were overcharged when renewing car or home insurance. Sky News - Published on September 1, 2023