Bruce Charles Arians is an American football executive and former coach in the National Football League (NFL). Since 2022, he has been a senior football consultant for the Tampa Bay Buccaneers. Arians was previously the head coach of the Arizona Cardinals from 2013 to 2017 and the Buccaneers from 2019 to 2021. He was also the interim head coach of the Indianapolis Colts during the 2012 season. Arians is known for his slogan "No risk-it, no biscuit," which encourages aggressive playcalling.