Herzliya is an affluent city in the central coast of Israel, at the northern part of the Tel Aviv District, known for its robust start-up and entrepreneurial culture. In 2022 it had a population of 106,741. Named after Theodor Herzl, the founder of modern Zionism, Herzliya covers an area of 21.6 square kilometres (8.3 sq mi). Its western, beachfront area is called Herzliya Pituah and is one of Israel's most affluent neighborhoods and home to numerous embassies, ambassadors' residences, companies headquarters, and houses of prominent Israeli business people.