Consumer behaviour
Study of individuals, groups, or organisations and all the activities associated with consuming
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![Consumer behaviour: Study of individuals, groups, or organisations and all the activities associated with consuming](https://www.newsr.in/en/knowledge/Consumer-behaviour_20240506.jpg)
Consumer behaviour is the study of individuals, groups, or organisations and all the activities associated with the purchase, use and disposal of goods and services. Consumer behaviour consists of how the consumer's emotions, attitudes, and preferences affect buying behaviour. Consumer behaviour emerged in the 1940–1950s as a distinct sub-discipline of marketing, but has become an interdisciplinary social science that blends elements from psychology, sociology, social anthropology, anthropology, ethnography, ethnology, marketing, and economics.
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![]() Poll Highlights Gap Between Economic Data and Consumer Attitudes Credit: Wibbitz Top Stories Duration: 01:31Published | |
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