Get fresh user nod for promo SMS: trai to cos
Wednesday, 8 November 2023
The Telecom Regulatory Authority of India (TRAI) has instructed businesses, including banks and insurance firms, to obtain fresh explicit consent from mobile users before sending commercial or marketing messages. The move is aimed at combating unsolicited messages and calls. Trai stated that previous consent given by users is now void, and urged businesses to establish a user consent mechanism.
|
||||
|
|
||||
You Might Like |
||||
