Behind the companies turning goals into gold at Euro 2024
Wednesday, 17 July 2024 ()
England may have fallen at the final hurdle, but Ali Lyon says advertising agencies and broadcasters enjoyed a very fruitful tournament at Euro 2024 Adidas’s flagship advert for this year’s European Championships had all the raw ingredients to pluck on the archetypal England fan’s heartstrings effectively. In Jude Bellingham it had a protagonist who was [...]
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