Gen Z effect: Companies gamify employee rewards
Wednesday, 7 August 2024
India Inc reframed employee rewards to attract Gen Z, replacing certificates with digital rewards like badges and points for instant satisfaction. Companies such as Epsilon India and Roche Information Solutions introduced tools like 'Citizen of Youniverse' passport and Applause marketplace. Firms like Merck India and Allstate India allowed points and leaderboards to recognize peer achievements.
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