TV advertising in news genre up in first half, driven by F&B
Thursday, 12 September 2024 ()
Television advertising in the news genre increased by 5% year-on-year during January-June, driven primarily by food and beverages. Cement emerged as the top category with Ultratech Cement leading. Hindi News led ad volumes, while Reckitt Benckiser and Hindustan Unilever retained their positions as top advertisers.
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