How the Solheim Cup got its name – and why its sponsors left it unbranded
Friday, 13 September 2024 ()
There can’t be many brands that would financially underwrite a brand new sporting event without insisting on calling it after themselves, but that’s what Ping did with the Solheim Cup. As the biennial contest between the best women’s golfers from the United States and Europe reignites this weekend, it’s a story of monetary sacrifice – [...]
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