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Trump will soon be able to sell shares in Truth Social's parent company. What's at stake?

SeattlePI.com Tuesday, 17 September 2024 ()
NEW YORK (AP) — For all the debate about just how rich former President Donald Trump is, one thing is clear: His ownership stake in Trump Media & Technology Group makes him a billionaire.

The company behind the Truth Social platform is worth more than $3.5 billion on Wall Street, and Trump owns more than half of it. So far, Trump and other insiders in the company known as TMTG have been unable to cash in because a “lock-up agreement” has prevented them from selling any of their shares since TMTG began trading publicly in March.

Trump’s lock-up deal looks set to expire later this week. But if he sells, Trump risks sending a negative signal to other shareholders and prompting them to dump their shares. For now, Trump says he’s not selling.

Here’s a look at what the end of the lock-up could mean and what Truth Social actually does:

*What’s the latest?*

Trump on Thursday will be free to start selling his shares of TMTG as long as they don’t close below $12 before then. They closed Friday at nearly $18.

Trump entered into the lock-up agreement in March, when TMTG merged with a shell company named Digital World Acquisition Corp. and took its place on the Nasdaq stock market.

Trump does not run TMTG. Its CEO is Devin Nunes, the former Republican U.S. Representative from California. But Trump is the biggest draw for its Truth Social network, posting his “truths” on the social-media platform.

*How much of the company does Trump own?*

Trump owned 57.3% of all the company’s shares, as of Aug. 15. Based on the company’s total market value of nearly $3.6 billion coming into the week, that made Trump’s stake worth a little more than $2 billion.

*What is Truth Social?*

Trump launched Truth Social, in February 2022, after he was banned...
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