Three hacks for becoming the Leicester City of sport business
Friday, 1 November 2024 ()
Rooting for underdogs is a national characteristic we need to nurture – and not just on the field, argues Alejandro Scannapieco of digital transformation company Sportian. Everyone loves an underdog, particularly in sport. Whether it’s Emma Raducanu winning the US Open or Leicester City’s historic Premier League title, moments when great odds are overturned in [...]
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