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Festive advertising set to reach record high this Christmas

City A.M. Thursday, 7 November 2024
Festive advertising set to reach record high this ChristmasCorporate spending on advertising is set to reach a record high this Christmas as brands look to cash in on consumers’ appetite for festive storytelling. Companies are set to spend a record £10.5bn in the UK on advertising over the Christmas season, according to industry trade body the Advertising Association and data provider WARC. Many [...]
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