Auto cos bet on 'premium' showrooms
Friday, 8 November 2024
Driven by India's increasing appetite for luxury, automakers are launching exclusive retail formats. From Maruti and Tata to Mercedes-Benz and Hero MotoCorp, brands are curating premium experiences. These initiatives include specialized showrooms, personalized consultations, and lifestyle-focused spaces, aiming to elevate the customer journey for discerning buyers.
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