US: Black Friday sees 14.6% surge in online sales, in-store sales up 0.7%
Sunday, 1 December 2024 () US retail sales saw an annual growth of 3.4% on Black Friday, with e-commerce increasing by 14.6% and in-store sales by 0.7%, according to Mastercard. Key drivers included online purchases on mobile devices. Facteus data indicated flat sales for Best Buy and Target, while Adobe reported a 10.2% increase in online spending to $10.8 billion on Friday.
Germans, Austrians, and the French are expected to spend the most on Black Friday and Cyber Monday, with sales predicted to be boosted by an average of 175%.
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Sunday, 1 December 2024 ()
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