FMCG companies bet on premium trend amid demand slump
Friday, 27 December 2024 ()
Urban FMCG demand is not expected to fully recover until mid-2025, despite companies focusing on premium products. Inflation is constraining urban spending, while rural areas show recovery. High commodity prices impact discretionary spending. E-commerce is growing for brands like Nestle. Industry executives call for policy measures to stimulate mass consumption and manage inflation.
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