Sidemen charity match proves importance of entertainment in sport
Monday, 10 March 2025 () On Saturday afternoon at Wembley Stadium, 90,000 fans packed out the home of football for a charity match featuring online celebrities the Sidemen. Having begun with games at Southampton in 2016 and Charltonβs The Valley, the Sidemen β a group of seven YouTubers who have banded together to grow their brand, and whose most notable [...]