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Imtiaz opens up Chamkila's OTT release

IndiaTimes Monday, 1 April 2024
Imtiaz Ali's upcoming film, 'Amar Singh Chamkila', starring Diljit Dosanjh and Parineeti Chopra, is generating significant anticipation ahead of its April 12th release exclusively on Netflix. In a recent interview, Ali discussed his decision to opt for an OTT release over a traditional theatrical debut for the movie. Despite his personal preference for experiencing films in theaters, Ali acknowledged the changing landscape of the industry and the potential of OTT platforms to reach a broader audience. He emphasized the universal appeal of 'Chamkila's narrative and the importance of presenting it in Hindi to cater to diverse viewership. By making the film accessible beyond Punjab and even internationally, Ali aims to ensure its widespread enjoyment and appreciation. This strategic move aligns with Ali's commitment to exploring new avenues in filmmaking while staying true to the essence of his storytelling.
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