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Did K-pop make 'Deadpool and Wolverine' a hit?

IndiaTimes Sunday, 11 August 2024
Disney's summer hit, "Deadpool & Wolverine," surpassed $1 billion at the box office, thanks to unique promotions by stars Ryan Reynolds and Hugh Jackman. The cast engaged in unconventional marketing tactics like K-pop cameos and cooking shows to connect with Gen Z audiences, who prefer media on social platforms over traditional channels.
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