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Dr Pepper Becomes Second-Biggest Soda Brand in America

Dr Pepper Becomes , Second-Biggest Soda Brand in America. Coke is still the number one soda in the U.S., but Pepsi has been knocked from its number two spot, CNN reports. . Coke is still the number one soda in the U.S., but Pepsi has been knocked from its number two spot, CNN reports. . Beverage Digest's market share data indicates that Dr Pepper overtook Pepsi in 2023. Dr Pepper has been gaining, [Pepsi] has been declining, and they’re meeting in the middle, Duane Stanford, editor of Beverage Digest, via CNN. Dr Pepper was founded before Coca-Cola and Pepsi in 1885 in Waco, Texas, CNN reports. . While it's maintained a devoted following in the South, it's steadily gained national traction over the years. Soda fans enjoy it as a spicy alternative to "regular" cola flavors. The company has also been experimenting with more flavors such as Strawberries & Cream and Creamy Coconut. While Creamy Coconut was a limited-time flavor, . Strawberries & Cream was "a standout success," according to Timothy Cofer, CEO of Keurig Dr Pepper. Meanwhile, Coca-Cola released a "Spiced" flavor in February to stay competitive. . Consumers are looking for more bold flavors and more complex flavor profiles. That’s a trend we started to see in food, but also in beverage and we though that was a unique space for us to play in, Lynne Cha, Coke’s vice president of marketing for North America, via CNN