Guinness and Heineken wage Premier League bidding war
Tuesday, 16 April 2024
Two brands which have for decades been among the biggest commercial backers of elite European rugby are engaged in a multimillion pound bidding war to become the Premier League's next brewing partner.
Two brands which have for decades been among the biggest commercial backers of elite European rugby are engaged in a multimillion pound bidding war to become the Premier League's next brewing partner.
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