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Premier League toasts £40m deal with new beer partner Guinness

Sky News Wednesday, 24 April 2024 ()
English football's top flight is toasting a £40m sponsorship deal with Guinness after the Diageo-owned brand saw off competition from Heineken.
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Premier League Premier League Association football league in England

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Guinness Guinness Irish brand of beer

St. Patrick's Day by the Numbers [Video]

St. Patrick's Day by the Numbers

St. Patrick's Day by the Numbers. Everyone can be Irish for a day on March 17. In the U.S., St. Patrick's Day has evolved into a reason to celebrate your Irish heritage. On average, 13 million pints of Guinness are served on March 17. Chicago has a famous tradition of dyeing its river green. The tradition started in 1942, and takes 40 pounds of dye. Boston is a great place to celebrate with its annual parade. It is the most Irish city in the U.S., with 20.4% of its citizens are of Irish ancestry. 79% of celebrators plan to wear green.

Credit: Wibbitz Top Stories    Duration: 00:56Published
Stout out; Air fryers in - Changes to ONS' basket of goods [Video]

Stout out; Air fryers in - Changes to ONS' basket of goods

The cost-of-living crisis and the end of the Covid-19 pandemic have been reflected in the Office for National Statistics’ ‘basket of goods’, which measures the UK’s inflation rate. A pint of Guinness and hand sanitiser have been removed whilst gluten-free bread and air fryers are in. Vinyl records have made a return to the basket after a 32-year absence, thanks in part to the success of a Taylor Swift album. Report by Jonesia. Like us on Facebook at http://www.facebook.com/itn and follow us on Twitter at http://twitter.com/itn

Credit: ODN    Duration: 02:31Published

Heineken N.V. Heineken N.V. Dutch multinational brewing company

Heineken investment set to reopen 62 pubs - is your local on the list?

Heineken is investing £39m in more than 600 of its pubs in the UK - in a move it says will bring 62 back from the dead.
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Chris Packham not drinking any more Heineken' after thousands of apple trees felled

A leading wildlife broadcaster has said he will not be drinking "any more" Heineken after the company felled thousands of trees in one of its orchards.
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