This company dethrones Microsoft to become world's most valuable brand in 2024, it is valued at...
![DNA](https://cdn.newsserve.net/p/dna.jpg)
The iPhone maker retained its crown as the world's most valuable brand for the third straight year in 2024, followed by Alphabet's Google (GOOGL.O), opens new tab at $753 billion and Microsoft (MSFT.O), opens new tab at $713 billion, Kantar said.
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