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Ranveer Allahabadia, Samay Raina, Ashish Chanchalani's India's Got Latent controversy has brought down the peak price of influencer marketing

DNA Monday, 10 March 2025 ()
Influencers are reporting a significant drop in brand endorsement rates, with brands offering up to 50% less than before the controversy. In several cases, influencers are not even being considered for brand deals.
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