Government quick to omit rule regulating Ayush ads, but drags feet on amendments to fill the void

Tuesday, 19 December 2023
The government promptly omits Rule 170, which was meant to regulate advertisements for Ayush drugs, following a recommendation by ASUDTAB. However, the amendments to the DMR Act, drafted three years ago to strengthen drug advertisement regulation, remain unresolved. The omission of Rule 170 has been operationalized, but final notification is pending. The Ayush ministry has instructed all licensing authorities not to take action under Rule 170. The ministry's decision is based on the recommendation of ASUDTAB and a meeting held on May 25.

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Government quick to omit rule regulating Ayush ads, but drags feet on amendments to fill the void

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