'India says I do' campaign to counter weddings abroad
Thursday, 21 December 2023
Days after PM Modi called for a "wed in India" movement to check the practice of uber rich families hosting destination weddings abroad, the government is going to launch a programme to not just do that but also attract couples abroad to tie the knot here. Titled "India says I do", the Union tourism ministry is working on this campaign that is going to be launched in a big way. While KPMG some years back estimated the Indian wedding market to generate Rs 3-4 lakh crore annually, the number is much higher now.
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