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Pappu pass ho gaya: How Rahul and Congress changed the narrative

IndiaTimes Wednesday, 12 June 2024
The Congress party, under the leadership of Rahul Gandhi, orchestrated a strategic turnaround in the recent Lok Sabha election. This transformation involved rebranding Gandhi from a part-time politician to a Constitution-upholding figure. The campaign utilized humor, drama, and social media to change public perception, countering BJP's narrative effectively.
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