Local brands add fizz to Coke portfolio
Thursday, 30 January 2025
Coca-Cola is optimistic about its future in India, a key market where local brands like Thums Up, Maaza, and Limca strengthen its portfolio. Amid intensified competition from Reliance's Campa Cola, Coca-Cola plans to bolster existing categories and explore new opportunities, particularly in urban markets with higher purchasing power.
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