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Apple pulls new iPad ad of 'smashing' various objects of creativity

IndiaTimes Friday, 10 May 2024
Apple faces backlash over its new iPad Pro ad titled "Crush," which depicts the destruction of cultural symbols by a hydraulic press. Critics, including Hugh Grant and Justine Bateman, condemned the ad for its insensitivity. Apple issued a public apology, acknowledging the misstep and emphasizing its commitment to celebrating creativity. The incident underscores the delicate balance between innovative marketing and respecting audience perceptions. It serves as a reminder for tech companies to prioritize empathy and understanding in their promotional efforts.
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