Why Messi left Nike for Adidas?
Saturday, 30 November 2024
Lionel Messi's partnership with Adidas began after a miscommunication with Nike in 2006. Despite being initially linked with Nike, a lack of response to Messi's father's request for more athletic gear led Messi to switch brands. Adidas capitalized on the opportunity, securing a lifetime deal in 2017, which significantly boosted its market value and presence.
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