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New features aren’t driving iPhone sales, here’s what is

9to5Mac Wednesday, 4 September 2024 ()
Ahead of the iPhone 16 event next week, CIRP is out with a new report to answer the question, “what compels new iPhone purchases?” Interestingly, only 18% of respondents said new features were a reason to buy a new iPhone, here’s what matters most in convincing customers to upgrade.

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