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Facebook and Instagram users in Europe can opt for less personalized ads

SeattlePI.com Tuesday, 12 November 2024 ()
Facebook and Instagram users in Europe will get the option to see less personalized ads if they don’t want to pay for an ad-free subscription. Meta has been offering users in the European Union an ad-free subscription option for about a year to comply with the continent’s strict data privacy rules, but regulators had accused the company of giving people a false choice. The company said Tuesday that while people will still be able to choose between the subscription and free versions, it would also start giving users a third option over the coming weeks to see digital ads that are less personalized.
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