'Very demure, very mindful' takes center stage as TikTok creator Jools Lebron tries to trademark viral phrase
Thursday, 5 September 2024
TikTok star Jools Lebron seeks to trademark her viral catchphrase 'very demure, very mindful,' which gained popularity in August. This move aims to cover entertainment and advertising services while supporting her transition as a transgender woman. The trademark filings face competition from others attempting to capitalize on the trend.
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