TikTok advertisers stay put after US appeals court upholds law forcing sale
Friday, 6 December 2024
A U.S. appeals court upheld a law potentially banning TikTok, but advertisers remain unfazed, maintaining campaigns while preparing backup plans. Rivals like Meta and YouTube stand to gain if TikTok is banned, boosting their stock prices. TikTok's fate now rests with a potential Supreme Court appeal.
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