Hindu holy men and devotees gather on the second day of India's giant and millenia-old Kumbh Mela festival. Organisers expect 400 million people to attend the event, which began on January 13 and will run until February 26.
In a land where devotion flows not just through rituals, but through service, the Adani Group has embraced a powerful truth: Seva is not just an act — it is Saadhna.
Rooted in this philosophy, the ‘Seva Hi Saadhna Hai’ pledge is Adani’s sacred commitment to serving with humility, scale, and soul. What began as a monumental effort at the MahaKumbh — where over 4 million sanctified meals were lovingly prepared and distributed to pilgrims — continues now at one of India’s most divine festivals: the Puri Rath Yatra.
As the majestic chariots of Lord Jagannath roll through the ancient city, Adani’s unbroken chain of seva ensures that every devotee is nourished, every offering is honored, and every step of faith is met with a gesture of care. From massive community kitchens to meticulously organized Prasad Seva, Adani’s service is seamless, silent, and spiritually aligned with the heart of the Yatra.
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Monday, 13 January 2025
Some 400 million people are expected for the fair, which ends on 26 January.
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