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Meghan Markle's new brand 'As Ever' not new at all, Chinese company sued it before

IndiaTimes Sunday, 23 February 2025 ()
Meghan originally named her brand American Riviera but it was not allowed as it is a geographical location where she lives. The name was rejected as one can't have a patent on a location. Meghan said the name would have limited her products to the area and hence she decided on a new name.
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