‘It’s become a personality brand now’: Why Tesla’s brand perception is in a tricky spot as sales slump
Thursday, 3 April 2025 ()
Brands that are closely tied to public figures are tricky. If a public figure does something that changes the public’s perception of them, be it positive or negative, perception of their brand often follows. This looks to be the case for Tesla: Elon Musk has become a polarizing figure given his…
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