New Army recruitment drive targets social media users and gym-goers
Video Credit: PA - Press Association STUDIO - Duration: 01:00s - Published
New Army recruitment drive targets social media users and gym-goers
The Army is appealing to followers of fast fashion, social media addicts and gym monkeys in a new recruitment drive.
The campaign aims to show how a career in the Army can build lifelong self-confidence in contrast to the short-term boosts that can be found in modern society.
The PR drive, titled “Army confidence lasts a lifetime”, will see prospective recruits targeted by television and radio adverts, billboards and video clips on social media.
