Tom and Giovanna Fletcher lift the lid on what modern families want from food brands

Tom and Giovanna Fletcher lift the lid on what modern families want from food brands

McFly musician Tom Fletcher and his podcaster wife Giovanna are ‘lifting the lid’ on what millennial families want from food – creating a simple recipe to create at home.

New research by Danone has shown that modern families are suffering from food label ‘fatigue’ and are tired of purchasing products with too many listed ingredients.

Almost three quarters (72%) of millennial families want products with simple ingredients that they have heard of and 81% are calling for clear and simple labelling of products to help inform their purchases.