TV Measurement and Streaming Take the Stage at Virtual Industry Confab

TV Measurement and Streaming Take the Stage at Virtual Industry Confab

CHICAGO - Capping off a month of virtual events called Fall 2020, which had been previously known at NYC TV Week, the focus of next week's sessions will be on measurement and streaming, two of the most dynamic sectors of the television industry.

For a preview of the event, we spoke with next week's sessions producer Tim Hanlon, CEO of the Vertere Group, a longtime consultant/advisor in the advanced TV space.

Hanlon says that measurement is essential and the big players won't necessarily be the winners with many new, innovative companies in the space.

Shifting to a virtual  format is a learning experience for those of programming industry events, Hanlon says, where timing a panel duration have to be considerate of  the attendee.

Hanlon says registration for Fall 2020 is much higher than previous physical events.

The Audience Measurement Summit, will include speakers from Comscore, LiveRamp, 605, Nielsen, Tru Optik, Moat/Oracle, Effectv, TVSquared, Discovery Networks, Xandr, Inscape, CIMM and others.

Separately next week will be The Streaming TV Summit with Roku, ViacomCBS, Pluto, Tubi, Philo and other key players in the advanced TV space.

Fall 2020 is presented by Future, the publisher of Broadcast & Cable and Multichannel News.