Scooter Braun is retiring from artist management after more than two decades. Braun, known for managing major music stars like Justin Bieber and Ariana Grande, says he will now focus instead on his role as a board member and CEO of the U.S. division of HYBE, the South Korean entertainment giant. He shared the news in a lengthy social media post, writing, "23 years. That's how long I have been a music manager ... Along the way I have had so many experiences I could never have dreamt of."
Credit: The Hollywood Reporter Duration: 01:34Published
Scooter Braun Retires , From Talent Management.
Braun made the announcement
on June 17, NBC News reports. .
The news doesn't come as much of a
surprise since Demi Lovato and Idina Menzel parted ways with his firm last year.
The news doesn't come as much of a
surprise since Demi Lovato and Idina Menzel parted ways with his firm last year.
The news doesn't come as much of a
surprise since Demi Lovato and Idina Menzel parted ways with his firm last year.
There were also reports that Justin Bieber
and Ariana Grande were considering
finding new management as well. .
There were also reports that Justin Bieber
and Ariana Grande were considering
finding new management as well. .
This chapter as a music manager
has come to an end, Scooter Braun, via statement.
One of my biggest clients and
friends told me that they wanted
to spread their wings and go
in a new direction. , Scooter Braun, via statement.
We had been through so much together
over the last decade, but instead of
being hurt I saw it as a sign, Scooter Braun, via statement.
Braun became the CEO
of Hybe America in 2021.
Trying to balance that job with managing artists didn't leave much time for his family, he said. .
But as my children got older, and my
personal life took some hits, I came to
the realization that my kids were
3 superstars I wasn’t willing to lose, Scooter Braun, via statement.
The sacrifices I was once willing
to make I could no longer justify.
It was time to step into a new role, Scooter Braun, via statement.
Braun also talked about how much success Bieber and Grande have found since he started managing them as kids.
Braun also talked about how much success Bieber and Grande have found since he started managing them as kids.
To see them both come up to be the
legends they are today will forever
be one of my greatest honors, Scooter Braun, via statement.
As we change our working relationships
now, I will continue to root for them
with the same passion that I did at
each of their humble beginnings, Scooter Braun, via statement
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