India  

Adidas Ends Partnership With Kanye West

Video Credit: Wibbitz Top Stories - Duration: 01:30s - Published
Adidas Ends Partnership With Kanye West

Adidas Ends Partnership With Kanye West

Adidas Ends Partnership , With Kanye West.

Adidas Ends Partnership , With Kanye West.

Following the recent controversy brought on by Ye's antisemitic comments on social media, Adidas has cut ties with the rapper.

Following the recent controversy brought on by Ye's antisemitic comments on social media, Adidas has cut ties with the rapper.

The company issued a statement on Oct.

25, saying that it “does not tolerate antisemitism and any other sort of hate speech.”.

Adidas also called Ye's comment's “unacceptable, hateful and dangerous” and said they contrasted the company's “values of diversity and inclusion, mutual respect and fairness.”.

Adidas and Ye first started collaborating in 2013, with the company calling it “the most significant partnership ever created between a non-athlete and an athletic brand.”.

Adidas and Ye first started collaborating in 2013, with the company calling it “the most significant partnership ever created between a non-athlete and an athletic brand.”.

But their relationship has become strained over the years, and in October the partnership was put under review after Ye wore a “White Lives Matter” shirt.

But their relationship has become strained over the years, and in October the partnership was put under review after Ye wore a “White Lives Matter” shirt.

CNN reports that the phrase is categorized as a “hate slogan” by the Anti-Defamation League.

It is often used by white supremacists such as the Ku Klux Klan.

Anti-Defamation League CEO Jonathan Greenblatt commended Adidas for its action.

It illustrates that antisemitism is unacceptable and creates consequences.

Without a doubt, Adidas has done the right thing by cutting ties with Ye after his vicious antisemitic rants, Jonathan Greenblatt, Anti-Defamation League CEO, via CNN.

In the end, Adidas’ action sends a powerful message that antisemitism and bigotry have no place in society, Jonathan Greenblatt, Anti-Defamation League CEO, via CNN.

Last week, 'Vogue' and Balenciaga also cut ties with Ye


You Might Like


đź’ˇ newsR Knowledge: Other News Mentions

Kanye West Kanye West American rapper (born 1977)

Bianca Censori Showered With Birthday Flowers by Kanye West in Dubai

Bianca Censori's bday celebrations are still in full bloom -- literally! She was spotted in Dubai, cradling a huge bouquet of flowers that made it clear Kanye..
TMZ.com

Kanye West Plants Face in Bianca Censori's Bosom at Birthday Party in Maldives

Bianca Censori and Kanye West's marriage is "Stronger" than ever ... the couple couldn't keep their hands off one another during their getaway to the Maldives...
TMZ.com

Kanye West Takes Bianca Censori Selfie Hot Shots To Kick Off 2025

Kanye West and Bianca Censori are starting off 2025 with a BANG! Just check out these photos of the ultra-famous couple -- known for making splashy appearances..
TMZ.com

Kanye West, Bianca Censori, Rihanna and More Ring in 2025

Hollywood's brightest stars made sure to bid adieu to 2024 on New Year's Eve ... some by partying hard -- while others kept their loved ones close. Check it out..
TMZ.com

Related videos from verified sources

What's Next for Kanye West Brands like Yeezy and Adidas? [Video]

What's Next for Kanye West Brands like Yeezy and Adidas?

People all over the internet want to know what is going to happen to all of the Adidas mockups and designs in the Kanye West Yeezy partnership.

Credit: What's Trending     Duration: 03:27Published
What is Next for Adidas After Kanye West? [Video]

What is Next for Adidas After Kanye West?

People all over the internet want to know what is going to happen to all of the Adidas mockups and designs in the Kanye West Yeezy partnership.

Credit: What's Trending     Duration: 00:54Published
Adidas has cut ties with Kanye West [Video]

Adidas has cut ties with Kanye West

Adidas has cut ties with Kanye West after facing pressure to end its partnership with the rapper in the wake of his antisemitic comments.

Credit: Rumble     Duration: 03:01Published