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Bye Twitter, welcome X: Why companies rebrand themselves, and how it can backfire

Video Credit: euronews (in English) - Duration: 00:35s - Published
Bye Twitter, welcome X: Why companies rebrand themselves, and how it can backfire

Bye Twitter, welcome X: Why companies rebrand themselves, and how it can backfire

While many companies have freshened up their brands in recent years, Elon Musk’s rebranding of Twitter has been mocked and criticised on social media, with analysts suggesting the billionaire just shot himself in the foot.


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Elon Musk Elon Musk Businessman and US political figure (born 1971)

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Elon Musk and Treasury Secretary Scott Bessent got into a heated shouting match inside the White House over who should lead the IRS. Musk backed Gary Shapley, while Bessent pushed for his deputy Michael Faulkender. The argument—filled with expletives and accusations—erupted near President Trump and Italian PM Giorgia Meloni. Musk even accused Bessent of being a “Soros agent.” Days later, Bessent’s pick won out. White House aides say tensions like this aren’t unusual, but the clash exposes deep divisions within Trump’s economic inner circle. #ElonMusk #ScottBessent #IRS #WhiteHouse #TrumpAdministration #GaryShapley #MichaelFaulkender #PoliticalDrama #MuskVsBessent #TreasuryClash #SorosAgent #IRSLeadership #EconomicPolicy #TrumpNews #BreakingNews #PowerStruggle #GiorgiaMeloni #USPolitics #ShoutingMatch #TreasuryDepartment #WhiteHouseDrama #TrumpInnerCircle #WashingtonClash #PolicyTensions #MuskExplodes #IRSReform #HighStakesPolitics #VerbalShowdown #TrumpTeam #BehindClosedDoors Also Read Elon Musk To Visit India Later This Year, Calls Talk With PM Modi 'An Honour' :: https://www.oneindia.com/international/elon-musk-to-visit-india-later-this-year-calls-talk-with-pm-modi-an-honour-4128177.html?ref=DMDesc Modi and Musk Discuss Collaboration In Technology :: https://www.oneindia.com/international/modi-and-musk-discuss-collaboration-in-technology-4127313.html?ref=DMDesc US President Trump Is Now A Comic Book Villain In Canada, Elon Musk Is His Sidekick :: https://www.oneindia.com/international/us-president-trump-is-now-a-comic-book-villain-in-canada-elon-musk-is-his-sidekick-4120951.html?ref=DMDesc ~HT.410~GR.124~

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Extinction Rebellion stages Earth Day protest outside Tesla showroom [Video]

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Extinction Rebellion stages Earth Day protest outside Tesla showroom Climate activists held a demonstration outside a Tesla dealership in Manhattan on Earth Day, criticising Elon Musk and his involvement in the recently formed Department of Government Efficiency in the US. READ MORE : http://www.euronews.com/2025/04/23/extinction-rebellion-stages-earth-day-protest-outside-tesla-showroom Let the pictures do the talking: subscribe to No Comment No Comment is brought to you by euronews, the most watched news channel in Europe.

Credit: euronews (in English)    Duration: 01:00Published
Musk vows to step back from DOGE job and put more time into Tesla [Video]

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Credit: euronews (in English)    Duration: 01:10Published

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