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Bye Twitter, welcome X: Why companies rebrand themselves, and how it can backfire

Video Credit: euronews (in English) - Duration: 00:35s - Published
Bye Twitter, welcome X: Why companies rebrand themselves, and how it can backfire

Bye Twitter, welcome X: Why companies rebrand themselves, and how it can backfire

While many companies have freshened up their brands in recent years, Elon Musk’s rebranding of Twitter has been mocked and criticised on social media, with analysts suggesting the billionaire just shot himself in the foot.


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