Mercedes-AMG and will.i.am launch immersive MBUX SOUND DRIVE experience at CES 2024

Mercedes-AMG and will.i.am launch immersive MBUX SOUND DRIVE experience at CES 2024

Mercedes-AMG announces the launch of their first of its kind, state of the art technology, MBUX SOUND DRIVE – an industry-first partnership with creative artist, innovator and entrepreneur, will.i.am, to deliver a ground-breaking interactive music experience.

The technology uses software that allows the music to react to the way the car is being driven, creating a harmonious relationship between motion and melody.

This turns the car into a virtual musical instrument, transforming an already exceptional Mercedes-AMG driving experience into an emotional, musical journey.

Utilizing a suite of sensors and advanced software, MBUX SOUND DRIVE interprets various driving dynamics - such as recuperation, acceleration, steering, and braking - and converts them into musical expressions, allowing the driver to ‘compose’ in real-time.