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What makes someone vote against their political party? | Sarah Longwell

Video Credit: TED - Duration: 11:11s - Published
What makes someone vote against their political party? | Sarah Longwell

What makes someone vote against their political party? | Sarah Longwell

Our brains are hardwired to crave community and belonging — a tribal instinct that drives politics in the United States, says political strategist Sarah Longwell.

She shares what she learned trying to convince people to vote against their political party in a recent election and shows why telling a better story about democracy is key to bridging the ideological divide.


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