Scooter Braun Announces Retirement from Artist Management

Scooter Braun Announces Retirement from Artist Management

Scooter Braun, the talent manager known for propelling Justin Bieber to fame and his contentious acquisition of Taylor Swift's master recordings, announced his retirement after 23 years in the music industry.

Braun's purchase of Big Machine Records in 2019, which included the rights to Swift's first six albums, sparked public outrage from Swift and led her to re-record her music to regain ownership.

In August 2023, Braun made headlines when major clients like Ariana Grande and Demi Lovato parted ways with him, amid rumors of a falling out with Bieber.

Reflecting on his decision to retire, Braun emphasized his desire to focus on his family and personal life.